Case Study: Pixum cuts Apple Ads management time by 3x with SplitMetrics Acquire

x3 less time on Apple Search Ads management

Pixum, an online photo service provider with a website, software, and mobile app, was an early adopter of Apple Ads and quickly expanded into multiple countries and campaign types. As their Brand, Generic, Competitor, and Discovery campaigns grew, the team needed a way to manage Apple Ads more efficiently while keeping performance strong, so they turned to SplitMetrics Acquire.

SplitMetrics Acquire implemented automation rules and bulk management to help Pixum optimize campaigns around key KPIs and reduce hands-on work. With guidance from SplitMetrics, Pixum cut Apple Ads management time from at least 10 hours per week to about 2–4 hours per week, while maintaining the same positive ROAS and gaining more flexibility to react to market changes faster.

Pixum

Julia Gädke

Mobile Marketing Manager