Case Study: Wargaming boosts app store conversions with SplitMetrics

Wargaming boosts conversions 15% with SplitMetrics

Wargaming aimed to increase conversion rates for its game World of Warships Legends during its soft launch in several countries. To maximize downloads by capturing user attention across diverse regions, Wargaming partnered with SplitMetrics Agency to optimize its app store visual assets and test creative hypotheses.

SplitMetrics Agency implemented an A/B testing strategy using Optimize to identify the best-performing creatives. The solution involved tailoring seasonal Christmas-themed screenshots to specific regional preferences. This resulted in an average conversion rate increase of 15% on iOS across Canada, France, and the Philippines, with Canada seeing the highest improvement of 31.45%. On Google Play, Brazil experienced a 6.68% increase in conversions. The campaign successfully demonstrated SplitMetrics Agency's ability to drive results by adapting to local markets.

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