Case Study: Viber boosts organic downloads with SplitMetrics promotional content

Viber boosts organic downloads by 330,223 with SplitMetrics

Viber, a global messaging and calling app, was seeking additional organic downloads on Google Play without adding pressure on its team through more complex App Store Optimization (ASO) efforts. They approached SplitMetrics Agency to find a faster growth solution that required minimal creative resources.

SplitMetrics Agency identified promotional content as an underutilized opportunity and implemented a continuous, structured pipeline of events. This systematic approach, which included duplicating successful events, drove over 330,000 extra acquisitions with minimal production effort. SplitMetrics transformed this lightweight format into a predictable and scalable acquisition channel for Viber.

Viber