Case Study: Viber boosts Google Play conversion rates with SplitMetrics Agency

Viber boosts Google Play conversions by 7% with SplitMetrics

Viber, a popular social networking app, sought to increase its number of visitors and acquisitions on Google Play by improving its app page conversion rate through optimized screenshots. To meet this challenge, they partnered with SplitMetrics Agency.

SplitMetrics Agency implemented a strategic screenshot optimization following ASO best practices, which included strengthening brand connection, sequential storytelling, and adding social proof across all 37 languages of the listing. This solution delivered significant results for Viber, including a 5% increase in visitors and a 7% increase in acquisitions. The optimization also boosted the conversion rate for search traffic by 7%, demonstrating the measurable impact of SplitMetrics' work.

Viber