Case Study: Vezet improves click-to-install conversion with SplitMetrics app store A/B testing

Vezet boosts click-to-install conversion by 4.1% with SplitMetrics

Vezet, a ridesharing service operating in over 120 Russian cities, faced a challenge in optimizing its app store presence to improve its click-to-install (CTI) conversion rate. They needed a way to effectively A/B test different page elements on the App Store, which does not natively support testing on organic traffic. To address this, they used SplitMetrics and its service that emulates a real App Store page for testing.

Using SplitMetrics, Vezet conducted numerous experiments on elements like screenshots, videos, and ratings. The solution involved driving paid traffic from Google and Facebook ads to the test pages. Through iterative testing, SplitMetrics helped Vezet identify a winning screenshot combination that increased the CTI rate by 4.1% over their original version and by 2.7% over a previous winner.

Vezet