Case Study: Verv improves Apple Ads optimization with SplitMetrics Acquire

Verv saves hours and cuts budget waste with SplitMetrics Acquire

Verv, a fitness app publisher, faced challenges optimizing their Apple Ads campaigns due to the platform's lack of detailed post-install event data and flexible keyword-level spend control. This made analysis and optimization a manual, time-consuming process. They turned to SplitMetrics and its product SplitMetrics Acquire for a solution.

SplitMetrics implemented its platform to provide crucial post-install metrics like ROAS and ARPU, enabling data-driven optimization. The vendor's automated rules allowed for 24/7 campaign management and precise keyword spend control. As a result, Verv saved significant time on campaign management and duplication, prevented budget waste on underperforming keywords, and maximized the effectiveness of their ad spend.

Verv