Case Study: United Tech triples daily installs with SplitMetrics Acquire

United Tech triples daily installs with SplitMetrics Acquire in 2021

United Tech, a Ukrainian tech product company, faced challenges scaling their Apple Ads campaigns due to a lack of automation and the inability to effectively analyze post-install performance data at the keyword level. This manual process was extremely time-consuming and limited their ability to improve efficiency and scale their efforts. They turned to the vendor SplitMetrics and its product, SplitMetrics Acquire, for a solution.

SplitMetrics Acquire provided a platform for managing and optimizing all Apple Ads campaigns, granting United Tech full control over effectiveness and enabling analysis of cost per purchase, revenue, and ROI for each keyword. With expert help from the SplitMetrics team, they completely restructured their account. As a result, United Tech tripled their number of daily installs while also decreasing their cost per initial purchase and increasing their ROI between May and August 2021.

United Tech