Case Study: tonestro boosts violin tuner engagement and conversions with SplitMetrics Custom Product Pages

tonestro boosts violin tuner installs 2.5x with SplitMetrics

tonestro, a violin learning app, faced the challenge of low user engagement for its built-in violin tuner feature. The default App Store page highlighted learning features but not the tuner, causing them to miss potential users searching specifically for a tuner. To address this, they worked with SplitMetrics Agency to increase engagement and drive conversions for this feature.

SplitMetrics implemented a custom product page designed specifically for the violin tuner. This solution provided an in-depth look at the feature's benefits, making its value clearer to users. The results were significant: in the US market, spend increased by 137%, tap-through rate nearly doubled, installs grew 2.5x, and purchases increased by 275%. SplitMetrics successfully helped tonestro maximize engagement and conversions for the feature.

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