Case Study: textPlus achieves +119K installs with SplitMetrics ASO optimization

textPlus gains 119K installs with SplitMetrics

textPlus, a well-established communication app, faced limited visibility and conversion rates in a saturated market despite its strong user base. To strengthen its competitive position and drive organic installs, it partnered with SplitMetrics Agency for a comprehensive App Store Optimization (ASO) strategy.

SplitMetrics implemented a cross-platform ASO solution involving meticulous metadata updates and data-driven creative A/B testing. This strategy led to a significant expansion in keyword rankings and discoverability. A standout result was a single screenshot change that triggered a 59% spike in organic installs, contributing to an overall gain of over 119,000 installs and improved conversion rates.

TextPlus