Case Study: Spark Networks achieves lower CPA and higher ROAS with SplitMetrics Acquire

Spark Networks Reduces CPA and Increases ROAS with SplitMetrics Acquire (formerly SearchAdsHQ)

Spark Networks, a global dating company with multiple brands, needed a more flexible way to manage its large Apple Ads account. The team wanted easier bulk edits for keywords, ad groups, and campaigns, plus custom filtering and better transparency into CPA goals and performance. They turned to SplitMetrics Acquire for Apple Ads management.

With SplitMetrics Acquire, Spark Networks used multiple filters, custom reports, and automation rules to track cohorted ROAS, revenue, and CPA, set goals, and optimize campaigns more efficiently. The solution helped the team decrease CPAs, lift ROAS, and grow volume, while also saving time on bulk edits, restructuring, and reporting.

Spark Networks

Ceyhun Kilinc

Performance Marketing Manager