Case Study: Spark Networks reduces CPA and boosts ROAS with SplitMetrics Acquire

Spark Networks cuts CPA and boosts ROAS with SplitMetrics

Spark Networks, a global dating company and North America's second-largest dating company by revenue, faced challenges managing a large and complex Apple Ads account. They needed a more flexible solution for bulk edits and custom filtering to assess performance, as the native platform lacked transparency on CPA goals and the ability to set up automation rules based on them. They turned to SplitMetrics and its product, SplitMetrics Acquire.

The solution implemented by SplitMetrics provided multiple filters and custom reports, enabling Spark Networks to see cohorted ROAS, revenue, and CPA, set goals, and automate based on them. As a result, the team decreased CPAs, achieved an uplift in ROAS, and increased volume. SplitMetrics Acquire also saved significant time through automated rules and bulk editing capabilities.

Spark Networks