Case Study: Škoda Auto achieves 15% conversion growth with SplitMetrics

Škoda Auto boosts iOS screenshot conversions by 15% with SplitMetrics

Škoda Auto, through their development studio Bamboo Apps, faced the challenge of determining which set of iOS screenshots would drive the highest conversion rate for their Škoda LittleDriver iPad app. To make a data-driven decision free of bias, they partnered with SplitMetrics to conduct A/B testing on the different screenshot variations.

SplitMetrics implemented a test that included a new alternative created by simply reordering the existing screenshots. The solution used targeted traffic from Facebook to ensure a relevant audience. The winning variation tested by SplitMetrics improved conversion by 15% and achieved a 50% tap-to-install rate, significantly boosting the efficiency of the user acquisition budget.

Škoda Auto