Case Study: Skidos more than doubles Apple Ads spend with SplitMetrics Acquire

Skidos more than doubles monthly spend in 3 months with SplitMetrics

Skidos, an ed-tech company with a portfolio of 40+ learning apps for kids, faced a significant challenge managing over 200 Apple Ads campaigns across numerous countries and keyword categories. The native Apple Ads dashboard lacked the functionality and automation needed for such a complex structure, requiring excessive manual work for optimization. To address this, they turned to the vendor SplitMetrics and its product SplitMetrics Acquire.

The solution from SplitMetrics Acquire provided an intuitive interface for campaign management and powerful automation rules that eliminated time-consuming tasks. This allowed Skidos to optimize bids and scale their efforts effectively. As a result, Skidos more than doubled its monthly ad spend from $31k to $73k within the first three months using the platform, all while investing their budget in a smarter, more profitable way.

Skidos