Case Study: Rockbite Games boosts organic traffic and CVR with SplitMetrics

Rockbite Games increases organic visibility by 49% with SplitMetrics

Rockbite Games, the developer of Deep Town: Mining Idle Tycoon, aimed to increase the game's organic traffic and visibility by at least 30%. To achieve this, they partnered with SplitMetrics and utilized its Fully-Managed ASO package, which included services from SplitMetrics Agency and the SplitMetrics A/B testing platform.

SplitMetrics implemented a solution that involved A/B testing new sets of screenshots and optimizing the app's text metadata with region-specific keywords. This led to significant results, including a visibility score increase of up to 49%, a 20-23% rise in conversion rate (CVR), and a 30% reduction in cost-per-install (CPI). Ultimately, Rockbite Games saw a 1.5x increase in active and paying users following the optimization efforts by SplitMetrics.

Rockbite Games