Case Study: Rockbite Games boosts organic traffic and CVR with SplitMetrics

Rockbite Games increased organic traffic and CVR with SplitMetrics

Rockbite Games, the publisher of Deep Town: Mining Idle Tycoon, wanted to boost the game’s visibility and organic traffic by at least 30%. To do this, the company worked with SplitMetrics using its Fully-Managed ASO package and A/B testing platform to improve the app store presence of the game.

SplitMetrics optimized both the visual assets and the text metadata for the App Store page, testing multiple screenshot variations and updating keywords for the US, Russia, and Germany. The changes helped Deep Town reach TOP-10 rankings for relevant keywords, raise visibility scores by up to 49%, increase CVR from 20% to 23%, cut CPI by 30%, and grow active and paying users by 1.5x.

Rockbite Games

Vardan Stepanian

VP of Marketing