Case Study: Rockbite Games boosts organic installs with SplitMetrics Apple Ads strategy

Rockbite Games boosts organic installs by 640 a month with SplitMetrics

Rockbite Games, the developer of the mobile game Deep Town: Mining Idle Tycoon, sought to increase its organic installs and test the hypothesis that Apple Ads could positively impact its App Store search rankings. They partnered with SplitMetrics to implement a holistic strategy that combined ASO with paid user acquisition to achieve this goal.

SplitMetrics focused its Apple Ads campaigns on the competitive US market, using discovery campaigns to identify high-performing, non-branded keywords. They specifically targeted keywords that were relevant for ASO, running the ads under a strict 95% ROAS condition. This strategy successfully boosted the game's ranking for numerous keywords. As a result, the number of keywords for which Deep Town ranked in the top 10 increased from 26 to 112, and monthly organic installs grew by approximately 640, from 1,240 to 1,880, without any other ASO activities being performed.

Rockbite Games