Case Study: Reface boosts organic rankings and Apple Ads performance with SplitMetrics

Restyle Achieving Higher Organic Rankings through ASO and Apple Search Ads Synergy

Reface used SplitMetrics to improve the performance of its Restyle: AI Video Generator app on Apple Ads and the App Store. The team wanted a better way to manage campaigns, enhance Apple Ads’ native interface, and increase conversion rate and tap-through rate by attracting highly motivated users.

SplitMetrics provided SplitMetrics Acquire for campaign management and SplitMetrics Optimize for testing product page hypotheses, including title, screenshots, and video previews. After the updates, the app saw an 8% lift in Browse page-view-to-download conversion, a 40% relative increase in Search impressions-to-views, a 62% relative increase in Search impressions-to-downloads, and a 10% relative increase in Search page-view-to-downloads, alongside Apple Ads gains of +35.26% TTR and +6.47% CR. The improved ASO also boosted organic rankings for the keyword added to the title.

Reface

Tania Ratushniak

ASO & ASA Marketing Manager