Case Study: Red Rock Apps achieves efficient Apple Ads growth with SplitMetrics Acquire (SearchAdsHQ)

Red Rock Apps improves Apple Ads performance with SplitMetrics Acquire and 40% lower prices

Red Rock Apps, a mobile app publisher, faced challenges when adopting the new Apple Ads channel. Their primary concerns were scaling campaigns within the platform's keyword limitations, potentially paying for their own organic traffic, and the inability to track key in-app events to measure return on ad spend (ROAS). They turned to the vendor SplitMetrics and its product, SplitMetrics Acquire, to help optimize their Apple Ads campaigns.

The solution implemented by SplitMetrics provided a dashboard to track subscriptions and purchases, enabling Red Rock Apps to optimize keywords for maximum ROAS. Using SplitMetrics Acquire, they structured campaigns effectively and avoided costly mistakes like overspending. The results included acquiring high-quality users at a low cost and successfully scaling traffic volume without sacrificing efficiency. SplitMetrics' expertise was also crucial for ongoing campaign management and optimization.

Red Rock Apps