Case Study: Prisma achieves 19.7% conversion growth with SplitMetrics A/B testing

Prisma boosts conversion 19.7% with SplitMetrics

Prisma, a viral photo and video app named App of the Year in 2016, faced the challenge of scaling its massive success by optimizing its App Store presence to convert its high visibility into millions of additional installs. The company partnered with SplitMetrics to use its A/B testing platform to experiment with and improve its app store imagery without hindering its newfound recognizability.

SplitMetrics implemented a series of A/B tests for Prisma, focusing primarily on optimizing screenshots. This involved testing different designs, captions, and feature highlights. Through iterative experimentation, SplitMetrics helped Prisma identify the most effective creatives, which included updating images to promote a major new video feature. These efforts resulted in a significant 19.7% increase in conversion rates, maximizing the app's installs during its period of viral growth.

Prisma