Case Study: Prequel achieves 75% improvement with SplitMetrics Optimize

Prequel improves app page conversion by 75% with SplitMetrics

Prequel, a world-famous photo and video editing app, faced the challenge of needing to run mobile A/B tests to validate concepts for its app store product page without the proper tools to conduct and analyze these experiments effectively. They turned to the vendor SplitMetrics and its Optimize platform for a solution.

SplitMetrics provided the essential tool for Prequel's out-of-store A/B testing experiments, offering in-depth analytics to understand cause-and-effect relationships. The results were significant; one test revealed that removing a video hurt performance, and a subsequent experiment optimizing the video's cover frame led to a 75% improvement. SplitMetrics helped Prequel find the convergence between its product and marketing efforts.

Prequel