Case Study: Pocket Gems boosts Episode conversion rates with SplitMetrics Optimize

Pocket Gems boosts Episode conversion rates by 12% with SplitMetrics

Pocket Gems, the creator of the Episode interactive storytelling game, faced the challenge of refreshing its app store creative assets to better connect with its audience after years of A/B testing. Their goal was to develop new screenshots and icons that could outperform their existing best-performing visuals and improve conversion rates. They partnered with SplitMetrics and used its Optimize product.

SplitMetrics Agency created a strategic A/B testing plan with new art style recommendations. Using SplitMetrics Optimize, the team gained insights from detailed behavior metrics to implement updated creatives. This solution led to significant results: an icon update drove a +3% conversion rate increase on iOS and a +12% increase for new users on Android. A subsequent screenshot update achieved a +10% conversion rate increase on iOS.

Pocket Gems