Case Study: MY.GAMES achieves 11x revenue growth with SplitMetrics Acquire

Players defend castle against enemies Rush Royale boosts reach

MY.GAMES, the developer behind Rush Royale, wanted to scale acquisition into new markets, grow brand awareness, and improve app discovery among players interested in casual and strategic gameplay. To support efficient growth and better revenue during seasonal moments, they worked with SplitMetrics and used the SplitMetrics Acquire platform to manage Apple Ads campaigns.

SplitMetrics helped MY.GAMES run Apple Ads across the Today tab, Search tab, product pages, and search results, using custom product pages, Search Match, and country-level campaign segmentation to improve relevance and optimization. The results included an 11x increase in revenue over two years, a 24% increase in impressions and 30% increase in taps in brand campaigns after Today tab ads, plus a 3% higher tap-through rate for anniversary custom product pages and a 2% lift for Christmas custom product pages.

MY.GAMES

Alena Bratukhina

Senior User Acquisition Manager