Case Study: Pixum cuts Apple Ads management time by 3x with SplitMetrics Acquire

Pixum cuts Apple Ads management time by 3x with SplitMetrics

Pixum, an online photo service provider, was an early adopter of Apple Ads for its mobile app. As they expanded their campaigns across Europe, managing the large array of campaigns became very time-consuming. To save time and optimize the process, Pixum turned to SplitMetrics and its product, SplitMetrics Acquire.

SplitMetrics implemented automation rules and provided bulk management tools, which allowed Pixum to significantly reduce manual work. As a result, the time spent on Apple Ads management dropped from at least 10 hours per week to just 2-4 hours. This freed-up time enabled the team to focus on strategic planning while maintaining their positive return on ad spend (ROAS). SplitMetrics also provided helpful documentation and ongoing support.

Pixum