Case Study: Pixel Federation achieves 25% higher conversion with SplitMetrics pre-launch A/B testing

Pixel Federation boosts conversion by 25% with SplitMetrics

Pixel Federation, a game developer porting its desktop titles to mobile, faced the challenge of ensuring its app store creatives would resonate with its target audience prior to launch. To avoid a poor product launch, they needed a data-driven method for pre-launch store optimization and turned to the vendor SplitMetrics for its A/B testing solution.

Using SplitMetrics, Pixel Federation tested three different visual themes for its match-3 game directly in the app store. This pre-launch A/B testing provided crucial metrics on user interaction that were not available through other analytics platforms. The solution from SplitMetrics identified a clear winner, Button Blast, which achieved a 25% higher conversion rate compared to the other concepts.

Pixel Federation