Case Study: OLBG achieves 61% conversion increase with SplitMetrics A/B testing

Optimization of iOS Screenshots Brings 61% Conversion Boost

OLBG, the sports betting tips app company, wanted to grow organic installs and improve App Store conversion as rising ad costs made free traffic more important. To validate screenshot ideas for their betting audience, they worked with SplitMetrics to A/B test iOS screenshots rather than relying on generic app-store advice.

Using SplitMetrics Optimize, OLBG tested screenshot backgrounds, interface changes, and screen order to find what resonated best with their users. The winning changes delivered a 61% conversion increase overall, including a 45% uplift in one test, and also showed that the first three screenshots had the biggest impact on performance.

OLBG

Jess

Marketing