Case Study: Olymp Trade boosts downloads with SplitMetrics custom product pages

Olymp Trade boosts download rate by 32% with SplitMetrics

Olymp Trade, a finance app, was using SplitMetrics Acquire to manage its Apple Ads campaigns but wanted to test custom product pages to improve user engagement and download rates. Their challenge was to find a fresh creative approach for these pages and they decided to compare designs from their in-house team with those from the SplitMetrics Agency.

The SplitMetrics Agency developed a strategic hypothesis focused on the app's trading features and designed new screenshots incorporating trends like panoramic views and memojis. After implementing these custom product pages via SplitMetrics Acquire, Olymp Trade saw significant improvements in a two-week test in Saudi Arabia, including a 32% increase in download rate, a 43% increase in downloads, and a 39% decrease in cost per registration.

Olymp Trade