Case Study: OLBG achieves 61% conversion growth with SplitMetrics A/B testing

OLBG boosts iOS screenshot conversion by 61% with SplitMetrics

OLBG, a company that creates apps with sports betting tips, faced the challenge of increasing its conversion rate and maximizing its presence in the App Store, its biggest source of free organic installs. With rising ad costs, harnessing organic traffic was a priority. They turned to vendor SplitMetrics to use A/B testing for optimizing their iOS screenshots, as most available strategies were designed for games and not their betting vertical.

Using SplitMetrics, OLBG conducted A/B tests on their iOS screenshots. They tested a plain background against a themed one and experimented with the interface by removing headlines and adding feature bubbles. This process revealed that a colorful background and a strategic order for the first three screenshots worked best for their audience. As a result of this optimization with SplitMetrics, OLBG achieved a significant 61% increase in their conversion rate.

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