Case Study: OctaFX grows customer acquisition with SplitMetrics Acquire

OctaFX Optimizing Apple Search Ads Campaigns to Expand User Acquisition

OctaFX partnered with SplitMetrics to improve management, automation, and optimization of its Apple Ads campaigns. The company wanted to expand user acquisition through a new paid traffic channel, attract more customers, and reduce reliance on Google Ads while keeping acquisition costs under control.

Using SplitMetrics Acquire, OctaFX added keyword discovery, CPP Intelligence, and automation rules into its daily workflow to monitor activations, spend, and share of voice. SplitMetrics helped the team streamline campaign management, make faster data-driven decisions, and optimize Apple Ads performance, leading to customer base growth in several Asian markets and lower acquisition costs.

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