Case Study: OctaFX Expands User Acquisition with SplitMetrics Acquire

OctaFX grows customer base across Asian markets with SplitMetrics Acquire

OctaFX, a finance sector customer, needed to manage, automate, and optimize its Apple Ads campaigns to ensure efficient customer acquisition and reduce its dependence on Google Ads. To address this challenge, OctaFX turned to the vendor SplitMetrics and its product SplitMetrics Acquire.

SplitMetrics implemented its Acquire platform, which provided keyword discovery tools, competitive intelligence via CPP Intelligence, and automation rules to streamline campaign management. As a result, OctaFX experienced substantial growth in its customer base across several Asian markets and achieved a more streamlined, data-driven decision-making process for its customer acquisition strategies.

OctaFX