Case Study: Octa boosts iOS user acquisition with SplitMetrics Acquire and AppsFlyer

Octa boosts traders 4X with SplitMetrics

Octa, a leading online CFD trading broker, sought to scale its iOS user acquisition through Apple Ads. They needed more granular analytics, automation, and competitive intelligence to manage campaigns efficiently across multiple markets. Their process of manually aggregating data from AppsFlyer and the Apple Ads dashboard was time-consuming and needed streamlining.

By implementing SplitMetrics Acquire integrated with AppsFlyer, Octa centralized its Apple Ads management and gained access to automated rules, competitor analysis, and keyword discovery tools. This solution provided by SplitMetrics led to a 4x year-over-year increase in traders from Apple Ads in 2023 and a 40% growth in traders in 2024, alongside greatly improved campaign management efficiency.

Octa