Case Study: NordVPN enhances user acquisition with SplitMetrics Acquire

NordVPN scales Apple Ads with SplitMetrics Acquire

NordVPN, a provider of virtual private network services, sought to enhance its user acquisition and scale its Apple Ads campaigns more effectively. The challenge involved managing keywords across multiple storefronts, optimizing custom product page variations, and efficiently scaling efforts across various markets. They turned to SplitMetrics and its SplitMetrics Acquire product for a solution.

SplitMetrics implemented its Acquire platform, which provided powerful automation and optimization features. Key solutions included Automation Rules for bid adjustments, along with tools for keyword mining and competitor analysis. This resulted in streamlined campaign management, achieved performance targets with minimal oversight, and allowed the team to focus on strategic tasks. The vendor's customer success and professional services teams were also instrumental in providing ongoing support and valuable insights.

NordVPN