Case Study: Nanobit achieves 18% conversion rate uplift with SplitMetrics

Nanobit boosts organic conversion rate by 18% with SplitMetrics

Nanobit, a global mobile game development company, faced the challenge of optimizing its App Store page for iOS users to improve conversion rates for its game Tabou Stories: Love Episodes. They needed a tool to test marketing materials like icons and screenshots and gain user behavior insights specific to the iOS platform. They partnered with vendor SplitMetrics and used its out-of-store A/B testing platform to address this.

The solution from SplitMetrics involved creating and testing new icon variations. One new icon immediately outperformed the control. This resulted in an 18% conversion rate uplift for organic users and a 22% increase in total organic installs over 40 days. SplitMetrics provided the data-driven insights that allowed Nanobit to confidently optimize its store page for maximum impact.

Nanobit