Case Study: MyTona boosts game conversion by 9.1% with SplitMetrics

MyTona boosts conversion by 9.1% with SplitMetrics

MyTona, a game developer, wanted to capitalize on the Halloween season by updating their app icon for Seekers Notes: Hidden Mystery but was cautious because seasonal changes don't always improve conversion. They partnered with SplitMetrics to A/B test different Halloween-themed icons to find a safe and effective solution.

SplitMetrics helped MyTona test multiple app icon variations, including a character with a phantom mask and a smiling pumpkin. The tests revealed that an inanimate object like an animated pumpkin with an "action mouth" significantly outperformed human-like characters. Through this optimization with SplitMetrics, MyTona achieved a 9.1% increase in their app's conversion rate.

MyTona