Case Study: Locals boosts organic keyword rankings with SplitMetrics Apple Ads and ASO

Locals boosts organic ranking with SplitMetrics and doubles Apple Ads bids to drive impressions from 0 to 667

Locals, a social networking app, faced the challenge of stimulating organic visibility in a highly competitive category dominated by branded searches. They partnered with SplitMetrics Agency to find a new user acquisition strategy that could be scaled in the future.

SplitMetrics implemented a solution that synchronized app store optimization (ASO) with Apple Ads campaigns for branded keywords. By increasing bids on these keywords in test markets, SplitMetrics helped Locals achieve higher organic rankings and gain impressions on entirely new keywords, significantly boosting their organic visibility.

Locals