Case Study: Liquid Software Mobile increases first purchases and cuts cost with SplitMetrics

Liquid Software Mobile increases first purchases by 368.33% with SplitMetrics

Liquid Software Mobile, a lifestyle app developer, faced challenges with their Apple Ads campaigns as competition increased. They engaged SplitMetrics Agency to increase the number of first purchases while reducing their cost and maintaining a 100% return on ad spend (ROAS).

SplitMetrics Agency analyzed the campaigns and implemented a new structure with separate brand, generic, competitor, and discovery campaigns. This strategy included adding negative keywords to prevent overlap. As a result, Liquid Software Mobile increased its advertising budget by 136.33%, boosted first purchases by 368.33%, and decreased the cost per first purchase by 49.54%, all while maintaining the target ROAS.

Liquid Software Mobile