Case Study: Leadtech Group improves Apple Ads decision-making with SplitMetrics Iris

Leadtech Group speeds Apple Ads decisions with SplitMetrics Iris

Leadtech Group, a global digital company scaling mobile apps, faced challenges in the highly competitive Apple Ads environment. Their team's workflow was time-consuming, requiring constant switching between tools to combine data points for performance reviews and market analysis. They partnered with vendor SplitMetrics to try their AI agent, Iris, to accelerate research and improve decision-making.

The solution implemented by SplitMetrics was the AI agent Iris, which was integrated into the team's core workflow. It was used for competitor analysis to identify keyword gaps, for generating instant weekly performance summaries, and for providing prioritized market expansion recommendations. The results included a significantly reduced time spent on reporting and synthesis, faster identification of competitor strategies, and more structured prioritization of opportunities. SplitMetrics' tool enabled the team to spend less time gathering information and more time acting on it.

Leadtech Group