Case Study: Lab Cave achieves a 314% increase in installs with SplitMetrics Optimize

Lab Cave boosts installs by 314% with SplitMetrics

Lab Cave, a mobile game developer, faced the challenge of low install volumes for their title "My High School Summer Party" following its pre-registration period. An analysis revealed their most engaged users were an older, female demographic, not the intended teenage audience. To undertake the high-risk, high-reward task of a complete redesign to appeal to this new audience, they turned to the A/B testing platform SplitMetrics Optimize from vendor SplitMetrics.

SplitMetrics provided the solution by enabling Lab Cave to run months of A/B tests on new assets, artwork, and key metadata. The tests identified a winning formula, leading to a more mature art style and a complete title change to "Love & Dating Story." This new storefront, optimized with insights from SplitMetrics, resulted in a massive 314% increase in installs on Google Play and a 49% increase on the Apple App Store, along with a 43% improvement in conversion rates.

Lab Cave