Case Study: JustMoby streamlines Apple Ads campaign management across 46 apps with SplitMetrics Acquire

JustMoby streamlines Apple Ads campaigns across 46 apps with SplitMetrics

JustMoby, a mobile publisher with over 300 million downloads, faced a significant challenge in efficiently managing Apple Ads campaigns for their portfolio of 46 apps. Their team struggled with monitoring search queries, removing low-performing keywords, and scaling successful campaigns. To address this, they turned to vendor SplitMetrics and its product SplitMetrics Acquire to automate tasks and make data-driven adjustments.

The solution implemented by SplitMetrics involved using Automated Rules to quickly identify and remove ineffective keywords, saving the team considerable time. This allowed JustMoby to concentrate their budget on high-performing areas, keep campaigns within KPIs, and increase brand awareness while maintaining user quality. The automation from SplitMetrics Acquire reduced time spent on repetitive tasks, enabling the team to focus more on strategy and experimentation.

JustMoby