Case Study: Just Eat Takeaway.com boosts conversions and lowers CPA with SplitMetrics Acquire

Just Eat Takeaway.com increases new customers by 38% with SplitMetrics

Just Eat Takeaway.com, a leading global on-demand delivery company, faced a challenge with their Apple Ads user acquisition. Their previous rule-based budget automation in SplitMetrics Acquire could not adapt to daily performance fluctuations, leading to inconsistent results and missed growth opportunities. They partnered with SplitMetrics to find a more intelligent and adaptive way to manage their daily ad spend.

SplitMetrics implemented its AI Bid Optimization and AI Budget Allocation features within its Acquire platform. The AI dynamically redistributed the shared daily budget between campaigns based on predicted daily performance, scaling winning campaigns in real time. As a result, Just Eat Takeaway.com saw a +38% increase in average daily new customers and a -23% decrease in Cost per New Customer, maximizing the efficiency of every euro spent.

Just Eat Takeaway.com