Case Study: italki boosts conversions and cuts CPI with SplitMetrics

italki boosts installs by 74.59% with SplitMetrics

italki, a popular language learning app, partnered with SplitMetrics Agency to address challenges with their Apple Ads campaigns. Their goal was to increase the number of conversions while reducing the associated costs across multiple regions.

SplitMetrics Agency implemented a strategy that included updating various campaign types with relevant keywords and adding negative keywords to prevent traffic overlap. They also set CPA goals at the ad group level. As a result, italki saw a 74.59% increase in installs, a 50% decrease in CPI, a 77.08% growth in conversions, and a 50.76% reduction in cost per event.

italki