Case Study: iSharing automates Apple Ads management in 17 markets with SplitMetrics Acquire

iSharing Automated Apple Search Ads with SplitMetrics Acquire to Manage It in 17 Markets

iSharing, a real-time location sharing app for families and friends, was managing Apple Ads across 17 markets and found the workload increasingly difficult for its internal user acquisition team. With campaigns spanning the USA and fast-growing East Asian markets, keeping track of keywords and performance became unmanageable, so the company turned to SplitMetrics and its Acquire platform for help.

SplitMetrics Acquire automated iSharing’s Apple Ads management with more than 130 rules, covering bid adjustments, keyword movement, CPA changes, and smart alerts, allowing one person to oversee all markets with only 2–3 weekly checkups. SplitMetrics also helped iSharing improve performance and save time and budget, driving measurable growth including a 52% increase in engagement in Japan, 45% more installs, an 81% increase in engagement in Thailand, 65% more installs, and an 18% rise in registrations in the USA.

iSharing

Dana Kim

Marketing Manager