Case Study: InnoGames achieves 22.5% higher generated profit with SplitMetrics Acquire

Innogames improves generated profit by 22.5% with SplitMetrics

Innogames, a game developer with a diverse user acquisition setup, sought to leverage the new Apple Ads channel but found its beta platform lacking in efficiency and reporting capabilities. To maximize their first-mover advantage and improve campaign management, they turned to the vendor SplitMetrics and its product SplitMetrics Acquire.

SplitMetrics implemented its Acquire platform, which provided Innogames with advanced reporting, bulk editing, automated rules, and seamless integration of third-party MMP data. This solution enabled more efficient campaign optimization and freed up valuable marketer time. As a result, Innogames improved the generated profit from their long-running campaigns by 22.5% in the second half of 2018 compared to the previous year.

Innogames