Case Study: Liquid Software Mobile increases first purchases and lowers cost with SplitMetrics Agency

How to Increase the Number of First Purchases and Decrease Their Cost

Liquid Software Mobile turned to SplitMetrics Agency for help with Apple Ads search results campaigns across the US, CA, UK, AU, NZ, SG, and SA. As competition tightened, the company needed to increase first purchases, lower their cost, and maintain 100% ROAS.

SplitMetrics Agency analyzed the Apple Ads account, then restructured campaigns into separate brand, generic, competitor, and discovery campaigns with broader keyword coverage and negative keywords to prevent overlap. As a result, Liquid Software Mobile increased its advertising budget by 136.33%, grew first purchases by 368.33%, cut cost per first purchase by 49.54%, and maintained 100% ROAS.

Liquid Software Mobile

Bharat Walia

Director of Operations