Case Study: App Family Kids achieves 5% conversion growth with SplitMetrics app icon optimization

How to Double App Downloads Changing App Icon

App Family Kids, a Swedish publisher of Android puzzle games for children, wanted to improve the conversion rate of its game Super Puzzle. The company had already done ASO work such as translations, promo images, and an app icon, and turned to SplitMetrics Optimize to keep experimenting with its product page assets.

Using SplitMetrics Optimize, App Family Kids tested a new Android app icon based on insights from cross-promotion and audience preferences, replacing the original icon with a unicorn-themed version. The change increased downloads by 5% and reportedly doubled daily downloads and revenue, showing that SplitMetrics helped validate the impact of icon optimization through A/B testing.

App Family Kids