Case Study: Empire City Casino achieves 31% more installs with SplitMetrics

How to Achieve 31% Conversion Lift with Simple Edits of Screenshot Template

Empire City Casino wanted to improve the performance of its app store screenshots but was unsure where to start. The casino worked with SplitMetrics to test different screenshot template elements, focusing first on the background to see whether a more eye-catching design or a calmer gradient would better drive installs.

Using SplitMetrics Optimize, Empire City Casino ran an A/B test on two screenshot background variations. The gradient background won, generating 31% more installs than the alternative, with 98.6% confidence. SplitMetrics helped confirm that a simple design change could deliver a meaningful conversion lift.

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