Case Study: Nanobit achieves 18% conversion rate uplift with SplitMetrics

How to Achieve 18% Conversion Rate Uplift for Organic Users with SplitMetrics

Nanobit, a global mobile game development company behind Tabou Stories: Love Episodes, wanted a way to test iOS marketing assets such as icons, screenshots, and store videos, since user behavior can differ across app stores. The team chose SplitMetrics to get user behavior insights and run out-of-store A/B tests on iOS instead of relying only on Android testing tools.

With guidance from SplitMetrics, Nanobit created new icon variations for Tabou Stories: Love Episodes and quickly found a version that outperformed the control. As a result, SplitMetrics helped Nanobit achieve an 18% uplift in conversion rate for organic users and a 22% increase in total organic installs in 40 days.

Nanobit

Daniel Jajetic

User Acquisition Manager