Case Study: Pocket Gems boosts Episode conversion rates with SplitMetrics Optimize

How SplitMetrics Optimize Helped Episode Boost Conversion Rates by Refreshing Creative Assets

Pocket Gems, the creator of the interactive storytelling game Episode, wanted to refresh the app store visuals for a title that had already been optimized extensively through A/B testing. The challenge was to create new screenshots and icons that would better appeal to the right audience while maintaining or improving conversion rates, and they used SplitMetrics Optimize to help guide the effort.

SplitMetrics created a strategic testing plan with new creative hypotheses and design recommendations, while SplitMetrics Optimize provided behavior metrics to analyze user engagement and bounce points. The refreshed assets delivered measurable gains, including a 3% iOS conversion rate increase from overall downloads for the icon update, a 12% Android conversion rate increase from new users, and a 10% iOS conversion rate increase from the screenshot update.

Pocket Gems

Jessica Noh

Creative Marketing Manager