Case Study: World of Tanks Blitz achieves 36.5% install growth with SplitMetrics Agency

How SplitMetrics Agency Drove Non-Brand Growth for WoT Blitz through Apple Ads

SplitMetrics Agency worked with World of Tanks Blitz, a popular mobile MMO game from Wargaming, to address three challenges: expanding non-branded reach, automating the management of non-branded keywords, and balancing in-house expertise with outside support. The engagement used SplitMetrics Agency and the SplitMetrics Acquire platform to improve Apple Ads performance for the game.

SplitMetrics Agency integrated SplitMetrics Acquire with WoT Blitz’s BI systems, added more than 200 new keywords, updated campaigns across key regions, launched additional non-brand campaigns, and introduced auto-rules focused on predicted ROI. As a result, October installs increased by 36.5% versus September, tap-to-install rate improved by 6%, and CPI decreased by 15%, showing stronger efficiency and growth.

World of Tanks Blitz