Case Study: Viber achieves a 7% increase in Google Play search traffic conversion rate with SplitMetrics Agency

How SplitMetrics Agency Boosted Viber’s Google Play Performance with Optimized Screenshots

SplitMetrics Agency worked with Rakuten Viber, a messaging and calling app used by hundreds of millions worldwide, to improve performance on Google Play. The challenge was to increase visitors and acquisitions by raising the app page conversion rate through better screenshots, using SplitMetrics Agency.

SplitMetrics Agency redesigned Viber’s Google Play screenshots using ASO best practices such as brand connection, sequential storytelling, and social proof, then rolled them out across all 37 languages in the listing. The update led to measurable gains, including a 7% increase in conversion rate for search traffic, a 4.4% increase in conversion rate for explore traffic, 5% more visitors, and 7% more acquisitions.

Viber