Case Study: NordVPN scales Apple Ads automation and user acquisition with SplitMetrics Acquire

How NordVPN Enhanced User Acquisition with SplitMetrics Acquire

NordVPN, a major player in the virtual private network industry, wanted to scale its Apple Ads user acquisition more efficiently. Before working with SplitMetrics, the team needed better automation for keyword management across multiple storefronts, faster experimentation with custom product page ad variations, and more efficient optimization as they expanded into more markets.

NordVPN implemented SplitMetrics Acquire to automate bid adjustments, improve campaign management, and streamline keyword mining and competitor analysis. With help from SplitMetrics’ customer success and professional services teams, NordVPN gained fresh keyword and custom product page ideas, stronger ASO and Apple Ads insights, and smoother campaign operations. The result was more efficient scaling, better confidence that campaigns were performing at their full potential, and improved ability to maximize ROI.

NordVPN

Eivydas Pranciulis

Senior User Acquisition Manager